Profit curve by

The profit curve tells us with measured approximation how many customers we should target with our retention offer in order to maximize our profit.
The profit curve automatically models and takes into account:

□ The predictive power of the model (which is established via the lift chart).
□ The number of potential customers that could be contacted.
□ The expected response rate.
□ The value to us of "churn customers" taking up our offer.
□ The cost of ‘false-positives’ accepting our offer (i..e. someone who had no intention of churn, but our model misidentified them as "churn customer")
□ The cost of communicating the offer.

You can explore and play around with the template -->