Seed Data room by Sheldon.studio
The Data Room was designed to function both as a live installation for the Seed Festival (Perugia, Italy) and as a digital platform living beyond the festival and sparking awareness and conversation about pressing global issues
At the heart of the project's impact lies its ability to present vital information about the state of our planet through five key themes: population, environment, biodiversity, health, and water. By offering a digital version of the Data Room, accessibility is maximized, enabling anyone to explore the data, even if they cannot attend the festival in person.
In the Data Room, there is no single summary number nor linear narrative, but it is instead a mosaic of data and graphs. This has been done to reflect the complexity of the subject, which cannot be simplified and constrained into a single indicator. Visitors can view the same data across multiple facets, for example by switching between world numbers and single-country values to restore nuances otherwise flattened by global averages.
Visitors can add a narrative perspective to this “data-centric” view with a button click. The quantitative information then becomes contextualized through a series of narrative insights that draw connections between countries, different indicators, and temporal trends, allowing visitors to find a sense among the initially disconnected numbers. Each of these narratives can be easily shared on social media through a QR code, to enrich public debate with data and numbers on the topic.
Design-wise, the Data Room celebrates complexity while enhancing accessibility. Data visualization, textual explanations, and connections between indicators or geographic areas facilitate understanding while also portraying the complexity that should not be simplified. It is a complexity to be understood calmly, through exploration, filtering, reading, connecting, and fully immersing oneself in the experience, with a slowness that is rare in digital communication.