Wrap Genius by Sam Slover

The food we buy matters. As our food systems become increasingly complex, the food we choose to consume affects not only our own health, but also the environment, our ethical framework, the Earth's biodiversity, and so much more. But much of the data of our food purchases remains opaque to us as end consumers. This isn’t good enough. So, I went on a mission to come up with something better. For 12 weeks, I carefully tracked all of my grocery purchases and created a new visual framework to better understand it all. Where does my food come from? What are my healthiest and unhealthiest choices? Which foods have GMOs? I then created a Web framework that shows me all of this information and more. It's a new type of dream food label, designed for the interests of the consumer.

Related Projects
View All Projects