A Bride With A Doll by DATA4CHAN.GE
In Jordan 13.4% of all marriages involve a girl under the age of 18. DATA4CHANGE worked with Arab Women Organization to create an interactive data-led offline experience that can be shared with mothers and daughters who are at risk of early marriage.
The outcome is a series of posters, social media assets and a storybook about a 14-year-old girl who is forced to marry and the physical, emotional and economic consequences of child marriage.
The book can be read from right-to-left or left-to-right, with one direction telling the story of the girl, and the other the mother until they meet in the middle spread where the root of the problem is exposed.
The project was launched for the 16 Days of Activism campaign in 2018 and was honoured at the Commission of the Status of Women of the UN in New York in March 2019 for its creative approach and impact.
Links with all images: https://drive.google.com/drive/folders/1HhD2AWrm0R_8JfdGJHlC81zAe7WjPa9o?usp=sharing