Eye Candy by The University of Cincinnati
Sweet-to-look-at data visualizations of advertisements seen in one day.
This project focuses on the execution of 3 separate data visualizations that express the same data but in very different visual formats. I chose to collect data on all the advertisements that I saw over the course of one day.
I chose to work with bright colors on a dark background to create a striking composition that demands the viewer’s attention. This alludes to the concept of “eye candy” in that advertisers are always trying to grab one’s attention. In addition to strong conceptual and visual aesthetics, I have worked the designs to have a functional visual system that easily establishes hierarchy of the presented data. This allows the viewer to quickly understand what they are looking at.