Measuring Radio's Lag Behind Streaming Services by The DataFace
For decades, everybody in the music business knew one thing: if you wanted to break a new artist, you had to get their songs played on the radio. But with the advent of streaming services, times have changed. Spotify, Apple Music, and other platforms are leveling the playing field.
To examine this shift to digital, we grabbed data on every song that broke the top 50 on either radio or Spotify and analyzed how quickly new songs are finding an audience.
The entrant has supplied multiple files for this work: