A Series of Video Motion Graphics for Different Diseases Impact by Blossom
We developed a series of video/motion graphics for UNITAID, an international organisation that invests in innovations to prevent, diagnose and treat HIV/AIDS, tuberculosis and malaria more quickly, affordably and effectively.
The scope of the videos is to show the impact of different diseases such as cervical cancer, malaria and AIDS in less affluent countries, and how Unitaid works to eliminate them.
Data, information and concepts are expressed through short sentences, and associated with illustrations, created using simple geometric forms, in line with the brand’s visual identity. The use of material design makes the transitions smooth thanks to a more liberal use of grid-based layouts, responsive animations and transitions, padding, and depth effects such as lighting and shadows. This technique, although complex in its application, permits to have a continuity in the flow of the messages, making the user enjoying each 1-minute video and at the same time getting clearly the message.