Hipster Road Trip by Hyperakt, Ekene Ijeoma
We couldn't resist this one. We admit it. We love MINI. Most normal car brands don't have much personality, but MINI is not normal. It's feisty, it's fun, it's joyful and it's not afraid to be different. To celebrate this "not normalness", we came up with a series of road trips illustrating that the America we live in can also sometimes be not normal. We had so much fun illustrating each of the road trip stops that we turned them all into posters, too.
CreditsCreative Direction/Design/Illustration/Research/Copywriting: Deroy Peraza, Design/Illustration: Margaux Le PierrÃ¨s, Jason Lynch & Wen Ping Huang, Design/Illustration/Research/Copywriting: Aymie Spitzer & Eric Fensterheim, Research/Copywriting/Project Man