How Crypto Stacks Up Against Other Investments by Bloomberg LP

Bitcoin and other cryptocurrencies have defied easy categorization since they burst into the public consciousness last year, fueling an intense debate over how they should fit into the average investor’s portfolio—and whether they belong at all. As much as people cared about and wrote about cryptocurrencies in their good days and bad days, little was done to make sense of cryptocurrencies in the context of traditional investments. We analyzed 16 months of action in digital tokens and traditional investments to shed light on how cryptocurrencies stack up. The graphics put cryptocurrencies in context of traditional classes, looking at their risk, return, trading volume, market value and initial offerings. It also mapped the correlation among all asset classes and highlighted how unique cryptocurrencies are.

The data visualization made the analysis accessible to people who are trying to wrap their heads around cryptocurrencies. It also made a big splash in the cryptocurrency community as it provided much needed information for investors. The piece created experiences native to different devices. It's a fully exploratory experience on desktop and a linear narrative on mobile, making sure readers on different device get to see the most interesting findings from our analysis.