Inaugurate by Moritz Stefaner, Yuri Vishnevsky, Simon Rogers, Alberto Cairo et al.

Inaugurate is an interactive guide to presidential inauguration speeches through the lens of Google Search, built by Jan Willem Tulp of Tulp Interactive in connection with the Google News Lab and art director Alberto Cairo.

It works by taking the the first inauguration speeches of the most searched presidents since 2004. Typically, we contextualize the insights we get from Google Trends by looking at other related datasets. In this case, beyond looking at the all-up search interest in presidents, we also looked at the actual text of the speeches. We identified the top subjects mentioned in each speech in a textual analysis and compared them on search — to see which speeches and subjects still resonate today. Jan Tulp came up with some novel ways to mash up the two data sets.

We updated this live on inauguration day with the latest speech by Donald Trump.

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