Plus Sized Style Personas by Sachs insights
Where are the gaps and opportunities in plus sized clothing? For the demographic with the most purchasing power, determining the right style fit is absolutely priceless. It's time for the industry to size up.
Sachs Insights investigated the plus sized clothing landscape to explore outfit tailoring and trend solutions per time of day by surveying a national sample of 150 plus sized women across the U.S. with a dress size 14+.