Which countries were really the most successful in London 2012? by Paulo Estriga

Countries with large demographics have obviously more athletes to pick from and thus will collect a larger number of medals. This infographic aims to show which countries were the real winners at most efficiently extracting the most medals from the fewest people. I designed this image on the last day of the olympics, updated it continuously as medals were won, and artworked and published it during the closing ceremony.

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