The Taxonomy of Artists by Next Big Sound at Pandora

Call it taxonomy, classification, even organization — it is what we use to make sense of almost everything around us. We put things in logical, labeled boxes that help us comprehend the world. The same should be true for artists.

As online activity continues to soar, so does the accompanying information. Streams, likes, shares — each interaction is a data point. By classifying artists and setting expectations based on this activity, a benchmarking tool provides real value from artist data.