BBC Howzstat! by Max Gadney, Mike Gallagher, After the Flood
BBC Howzstat! is a publishing system and new video format for Cricket World Cup match wrap-ups that incorporates automated data graphics and a unified visual style. Due to the need for daily content, the new system had to be easy for the BBC’s production staff to implement quickly without any loss in quality. The format was devised as a set of modules that could be chosen and sequenced as needed, depending on what interesting events took place that match day. We also worked to develop a visual language that reflected the exuberance of the World Cup while remaining true to the core elements of the BBC’s identity.