Data Enrichment Visualization by WizArts Inc
App prospect for data management company Stibo Systems. A normal 2D chart provides an overview of only 2 parameters. With 3D columns you get a 3rd value as well - much quicker than comparing 2 different 2D charts with an overlapping parameter.
Also, it allows you to quickly spot highs and lows in the dataset. About 9 secs. into the movie it shows that the lowest value is at Brand: 'Selected', and Item Type: 'Dress'. You would have to search through 6 different regular 2D charts to find this.