ZOOM-CALL-LOOK by POLITECNICO di MILANO
“ZOOM-CALL-LOOK” Data Visualization Project focuses on the evolution and impact of the make-up usage and dynamics during the Covid-19 pandemic.
The whole project started by a data collection based on a personal experience: I started collecting the make-up pads that I used every day, even keeping count of the days when I did not use cosmetics. (Quarantine is often associated with no make-up use, in my case a drastic stop, but from the collection of data it was also possible to deduce something else about my life experiences. On the day I came out of quarantine I used much heavier than average make-up and I also used strong make-up at a dinner party which I remember with pleasure, the days I played sport I did not use make-up even in the evening.)
I wondered what happened globally and what developments the pandemic has generated in the way people relate to cosmetics.
It emerged that given a general decrease in the use of make-up products, there has been a considerable growth in interest in the topics of skincare, skin health and cosmetics with natural ingredients.
Relating to the long time spent in ZOOM-Calls it became important for women not to use make-up during video-calls but to reach an healthier and a more radiant skin.
The sale of skincare products has increased and along with it, women's awareness of the subject has grown. A further trend that has emerged is that of the so-called blue-light (emitted by electronic devices) and the alleged negative impact on the skin. Google searches concerning the keywords blue-light and skincare show a growth spike immediately after the global start of many lockdowns. Products to counteract the impact of blue-light on the skin have experienced strong sales increases, but according to research by the Atlantic Marketing Journal, this impact is absolutely negligible compared to that of sunlight and not harmful for skin.