Non-profit social storylanding "Being a Donor" by Storyworks
Together with non-profit organization we wanted to change the positioning of blood donation, to remove fears and concerns before the procedure. Thereby increase the number of regular donors.
We have processed more than 50 sources with information about donation into an illustrative and welcoming storylanding.
All the information was important and interesting, but in order not to overload the reader we decided to highlight 4 main stages in the story: Preparation, Giving Blood, Where Blood Goes, and Benefits For Donors.
We decided to build a story through short situational sketches about a donor character. The focus in the project is not on the character themselves, but on familiar objects and details from their life like dishes, documents, plants, and lockers in a medical room. So we could link together all the stages of donation, even when the reader doesn’t see the character, for example, when the donor's blood is being transfused to a recipient.
The concept also helped to avoid unnecessary triggers. The story didn't have to depict a hospital that could cause negative connotations.
The project managed to talk about blood donation as an accessible routine procedure, for which you don’t have to be a hero or make sacrifices.