Instacart's 2021 Delivered by Jack Beckwith

We helped Instacart create 2021 Delivered, an interactive microsite that examines grocery trends across more than 14,000 U.S. cities. Search for a city or enter your zip code, then see personalized insights about the types of things people around you were purchasing last year. Can you guess your hometown’s most distinctive grocery item, its favorite ice cream flavor, or its sister city?

The DataFace team led both design and web development efforts for the project, which was shared with Instacart's 10M+ customers via email.