Why We Run by Jack Beckwith

Why We Run was one of Strava’s biggest marketing campaigns of 2020, involving a host of internal and external stakeholders. We were hired as the “data viz partner”, helping Strava find the most compelling insights in a mountain of survey data, design a digital experience, and build a microsite for the public.

The project earned 150+ press mentions, including Reuters, New York Times, Runners World, and Vice.