Goldfishes are better! by Alessia Musio

«As the average duration of a match, the human attention span is around 8 seconds, nowadays. Could you imagine that the goldfish's one is a second longer than it? WARNING! This data represents an average result, you can be better! As the life of a match can be influenced by the surroundings, also your attention span can change according to the conditions around you.»

This is what you can read behind the matchbox we designed. The project aimed to represent this small data in a tangible, metaphorical and easily understandable way.