30th British Social Attitudes by NatCen Social Research/ Guardian Digital Agency

To celebrate 30 years of NatCen's British Social Attitudes survey we launched a new interactive data tool letting you explore 30 years of data on attitudes to the economy, welfare, morality, politics, NHS and the environment.
The aim of this interactive is to increase awareness of the study and encourage wider interest in the findings.We were particularly keen to make it very visual and enjoyable to use to help reach people who may not naturally read detailed research reports, and to showcase the core benefit of the study - being able to see how opinions have changed over time.