Starbucks Data Wall Experience by Accurat
To celebrate Starbucks’ first ever store in Italy, the Starbucks Reserve Roastery Milan in Piazza Cordusio, Accurat designed a massive floor-to-ceiling, wall-to-wall visual representation of Starbucks history and its coffee, uniquely engraved in brass by local artisans. Furthermore, Accurat designed and developed an interactive experience through an AR app that visitors can use as a magic lens to discover three dimensional animations and additional content virtually attached to the wall.
CreditsAccurat: Elena Aversa; Marco Bernardi; Giacomo Flaim; Stefania Guerra; Giorgia Lupi; Giovanni Magni; Simone Quadri; Gabriele Rossi; Elisa Spigai; Tommaso Zennaro; Andrea Bassan; Davide Berretta. With MONOGRID and Starbucks Creative Global Design and Innovation