Consumer Barometer by CLEVER°FRANKE

The Consumer Barometer is a global research project Google commenced several years ago, to provide insight into how consumers use online and offline media in their purchase process. Our main goal was to offer an experience in which the user really wants to explore and dive into the Consumer Barometer. At the same time we also wanted the data to be presented as clear as possible. We did this by putting data in meaningful contexts. This provided clear insights that were further enhanced by adding additional information and annotating the data.