Volume of Cash Remittances from Overseas Filipino Workers and their Preferred Pera Padala Outlet by PJ Lhuillier, Inc., (PJLI)
Cebuana Lhuillier’s dominance in the field of remittance accounts to 48% of the total market share in the Philippines as compared to its competitors.
• Cebuana Lhuillier – 48%
• Western Union – 16%
• Palawan Express – 10%
• M Lhuillier – 10%
The lines that connect each region show the flow of remittances for each brand, the thicker lines go to Cebuana Lhuillier as it is the market leader while the thinner are for the industry competitors. Given the volume of remittances, Cebuana Lhuillier contributes a large part of these numbers as the preferred pera padala outlet of Overseas Filipino Workers, staying true to Cebuana Lhuillier’s mission of enabling more Filipinos to have access to financial solutions.