WorldpanelOnline by Kantar Worldpanel
Kantar Worldpanel is the world leader in consumer knowledge and insights based on continuous consumer panels. Combining market monitoring, advanced analytics and tailored market research solutions we deliver both the big picture and the fine detail. WorldpanelOnline is Kantar Worldpanel's data access and analysis tool that gives clients easy access to this data through best practice reports and functionality.
Through WorldpanelOnline, each client receives reports with the data tailored to their needs. In the tool they have the ability to pivot, rank, create reports, share reports and process data live on Kantar Worldpanel's analytical system. This is all designed to help clients make better, bolder decisions.
WorldpanelOnline is a huge change for the company, as it is a key contributor to:
- Globalizing KWP offer (i.e. consistent user experience across countries)
- Facilitating a new way to sell our data
- Integrating all services/panels into one platform
- Creating operational and client service efficiencies
- Supporting corporate branding
For demo access to example reports (we ask that these login details are not widely shared – thank you):
Password (case sensitive): Kantar