Christmas Gifting by Martin Duee
Kantar Worldpanel asked us to conceive a Christmas Card that they could send to their UK clients. We suggested to create an infographic that shows consumer gifting behaviour and thus present their clients not only with seasonal greetings but also with some valuable insight. Kantar Worldpanel provided the raw consumer data based on which we created the visual information structure as well as relevant iconography. The final Christmas Card was distributed via e-mail as well as printed.