A Current Practice Snapshot of IPF: Where We Are & Where We Need to Be by Bhaval Shah

This multimedia activity included a 2-page infographic in the medical journal Chest, and a companion online interactive infographic. It was created to educate US-based health-care providers (HCPs) in the field of Idiopathic Pulmonary Fibrosis. IPF is a degenerative disease in which lung tissue becomes scarred, reducing lung function. It is often fatal. Complex information was presented in a highly visual, interactive manner with audio/video clips. Audio patient-voices with “revealing” words gave a personal feel to the activity. This was a novel educational format for HCPs and so we took great care in including “how to use” information and instructions through the interactive infographic.