NFLxFIT Visual Design Contest Timeline by Cynda Media Lab

The National Football League (NFL) and the Fashion Institute of Technology (FIT) partnered more than eight months ago to challenge students minoring in Creative Technology to reimagine all of the NFL team identities, including artwork and graphics inspired by the teams’ logos and fan cultures. The new graphic elements and branding treatments will be used on NFL merchandise.

This infographic is a visualization of the 8 month process leading up to the exhibition.