How marketers create and consume content
On June 2, NewsCred hosted our fourth annual #ThinkContent Summit, bringing together over 1,200 content marketing leaders from Fortune 1000 brands, including IBM, Verizon, JPMorgan Chase, MasterCard, and Intel. At this event, we conducted a live survey with the goal of learning more about marketing and consumer behavior from some of the best marketers in the world.
The results of the survey showed that there is a major disconnect between what marketers spend their time, budget, and resources creating compared to what they themselves actually want as a consumer. Here are some of the findings from the 463 attendee responses.