Chain-shaped cities by Erik Wiegers
These new city maps are formed by –connecting the dots' between stores of major brands, such as McDonalds, Starbucks, The Body Shop etc. By linking them and covering the area between them the image of a city centre changes.
This concept started when I was strolling through Amsterdam and Berlin in the same weekend. Both great places, each with their own attitude, architecture, neighbourhoods and vibes. But obviously they also have a lot in common. And I truly mean, a lot. With that in mind I made these 'new' city maps which you can use if you want to have a predictable city trip by using only 17 worldwide chain stores.