Anxiety Around the World by Ann Mack, Jessica Vaughn, Sabrina Luciani, Chadwick Whitehead, Joseph Bennett, Transmission
JWT's AnxietyIndex is intended to help brands navigate consumer anxiety. In times of heightened consumer anxiety, brands need data about the levels, intensity and drivers of consumer stress that can help them navigate a rapidly changing landscape.
“Anxiety Around the World” highlights some of the topline results from a quantitative survey of 27 markets. The soundtrack sets an anxious tone, emulating the sense of tension and concern revealed by the data.